There’s no doubt about it, ecommerce business is growing at an astounding rate. Especially over the last few years, ecommerce has blossomed into a significant part of the overall retail market share. In 2013 alone, ecommerce sales were up by 16.9% (almost $40 billion), contributing to some promising growth in the retail industry at large.
In our modern era of digital-everything, ecommerce shops are popping up all over the place. If you can think of it, you can probably order it online (and even have it shipped to you that same day).
Ecommerce business offers a unique new opportunity for would-be business and shop owners. As an alternative to the brick-and-mortar storefront, you can run an ecommerce business right out of your home. You could even do it in your pajamas (not that you’d necessarily want to).
There are many benefits to running an online store that brick-and-mortar just can’t beat, like the reduced cost of renting space to sell your goods for example, but the one place you absolutely need to invest your money into as an ecommerce business owner is your website.
Websites that are successful need good content and SEO copywriting to tell the story behind the products or services being sold or advertised, plain and simple. Whether it’s 5 words or 250 words per page, perusing customers need to know what they’re looking at and how to buy it. Thus, when it comes to ecommerce websites, it’s extremely important to have the right search engine optimized copy in the right places.
If your products don’t have proper SEO copy to complement and boost their online presence, you are missing out on a huge opportunity to be more successful with your online business.
How to Write Strategic SEO Copy
Search engine optimized (SEO) copywriting is the act of writing content for a web page that includes a number of strategic key elements in addition to a great story, helpful information or a compelling value proposition.
The reason SEO copywriting is so important for ecommerce websites is because without it, chances are Google won’t show your products to your potential customers, even if they search for exactly what you sell. And if your potential customers can’t find your website, they won’t know what you’re selling, and they certainly won’t be able to buy it.
SEO copywriting is the key that unlocks the door to success for online businesses.
So without further ado, here are five steps detailing how to write SEO copy.
- First things first, do your research. You can’t even think about SEO for an ecommerce website without doing the required digging. You need to know the industry, products and retail brand inside and out. How do you expect to write snappy SEO copy if you don’t know the products you’re writing about? You’ve got to understand what you’re dealing with before it can be put into compelling words.
- Next, brainstorm your keywords. Start by using logic. What does your company sell? What are specific words that can sum up your store for a customer on the hunt or a search engine crawling your site? There are plenty of different ways to go about keyword research, but you should maintain your focus on relevancy, search volume and ranking difficulty no matter what.
- After choosing your keywords, you’re ready to develop a content strategy. Consider how many lines of text you want to see per product page, how you envision the specs to be laid out and what kind of titles or subtitles you think would work best for your customers. Keep in mind user experience and design, and don’t forget to include strong calls to action.
- Now, if you haven’t already done so, it’s time to develop your brand voice. The more your potential customers can relate to your brand’s overall tone, the more likely you are to make the sale, every time. And the more likely your customers are to come back, time and time again.
- Finally, the last step is writing the optimized copy for your product pages. Not everyone can do this, so if you find yourself having a difficult time incorporating all of the information mentioned above into your SEO writing, don’t get frustrated. Hire an SEO copywriter.
SEO copywriting is something that every website owner needs to include in their overall marketing strategy. Ecommerce website owners, however, need to make it a point of focus and invest the proper amount of time and effort if they want to get the desired amount of increased sales as a result.
It’s about helping your customers find your products online, right when they need them the most.
Image courtesy of Flickr user Anderson Brian.